Project Overview
Kruger Products’ Away From Home Division strategically rebranded as Kruger PRO to successfully enter the business-to-business “away from home” market leveraging its strong, established consumer brand equity.
The primary objective was to ensure a successful and cohesive market release across both Canada and the U.S. This involved consistently translating the new Kruger PRO visual identity across a comprehensive suite of both internal and external marketing assets.
My Role
As a Senior Designer, I was responsible for defining the overarching visual strategy and providing art direction for all key creative deliverables. I collaborated closely with a cross-functional team to execute core assets, manage design feedback, and coordinate project timelines.
Process
We applied a hands-on approach to designing all launch materials by interpreting updated Kruger PRO brand guidelines and establishing a full visual system. Key deliverables included PowerPoint presentation templates, digital signage, custom illustrations, and all associated print and digital collateral. This meticulous effort guaranteed brand alignment and consistency, leading to the successful launch of the new Kruger PRO brand and product line.
Outcome
The project achieved a strong positive reception from the client and key stakeholders. These design contributions were instrumental in strengthening the brand’s market position and visibility.
