Project Overview
We had the chance to create the full brand identity for the “Be Legendary” Commercial Conference, a high-end event for a luxury Hotel Chain. The goal was to design an identity with a premium feel that would connect with the audience while also reflecting the client’s core vision. We handled everything from the logo to the event app, printed and digital materials, PowerPoint design templates, and event production.
My Role
As the Senior Designer and Art Director, I was responsible for creating the logo and brand vision for the Conference. I led a team of three junior designers, providing art direction, time management and design feedback on all creative deliverables.
Process
I developed an adaptable design system early on to navigate timelines and feedback, working in close partnership with the Creative Director, the client, and our video and web teams. This streamlined our design workflow, which was crucial for the overall production of all deliverables, including digital and print media, PowerPoint templates, and content management.
Outcome
The project was a great success, receiving fantastic feedback from both the client and attendees. This positive outcome was crucial in securing an ongoing business relationship with the client.
Be Legendary Brand System
Digital Signage and Communication Package Booklet
Event App Wireframes
Examples of PowerPoint Design Templates
Conference Giveaway Items Design
