Project Overview
We had the opportunity to work on the Bites by TreStelle app, a culinary companion designed to make cooking more enjoyable for home chefs. The app’s purpose is to help users discover new and exciting recipes, all featuring TreStelle’s premium dairy products.
My Role
My role was to provide overall visual direction for the project. I closely collaborated with our design team to ensure every deliverable had a cohesive and premium look and feel.
Process
A key challenge was to balance BITE’s app identity with TreStelle’s established brand. To do this, I provided overall direction for the BITES logo and supported the development of UI/UX wireframes, which resulted in an intuitive and engaging app.
Outcome
The app was a big success. It provides users with a high-quality experience that not only makes cooking fun but also strengthens the connection between home chefs and the TreStelle brand.
The app also boasts a dynamic collection of seasonal recipes—spanning fall, winter, spring, and summer—ensuring fresh inspiration year-round.
Beyond the recipe inspiration, the app also streamlines the cooking journey: users can easily pick a recipe, and directly from the recipe page, click to find where to buy the featured TreStelle products, navigating to a list of available retailers.
To enhance usability and visual appeal of the app, custom icons were created to clearly differentiate various recipe categories.
