Career TradeShow Campaign

We designed a dynamic trade show booth and a range of related print collateral specifically aimed at enhancing Kruger Products HR recruitment efforts.The combination of eye-catching visuals, 3D graphic renderings, interactive elements, and employees photographs created a compelling atmosphere that drew attendees in.In addition to the booth design we also created banners, buttons and other marketing materials that outlined the benefits of working at Kruger Products, and showcasing advancement opportunities.

KRUGER PRO Campaign

We supported the successful launch of Kruger PRO rebranding by developing marketing campaign assets for both the Canadian and U.S. markets. This effort included art direction and design for brand stationery, business cards, social media announcement posts, web banners, print and digital signage, sell sheets, and a product catalog.We also provided comprehensive design support for PowerPoint presentations, ensuring that each slide aligned with the new visual identity of Kruger PRO. This involved creating cohesive templates that integrated brand colours, fonts, and imagery, enhancing the appearance of the presentations.

Career Development Portal

The Career Development Campaign involved creative support in for the internal employee portal. We provided custom illustrations, website design, as well as various print and digital materials.

Kruger Products Campaigns

Our collaboration with Kruger Products, Canada’s leading tissue manufacturer, involved a series of design initiatives for both their HR and Sales & Marketing teams. This body of work included three distinct campaigns and made a substantial positive contribution to their brand and recruitment efforts.

My role was to create visual strategy for these campaigns. While effectively collaborating with our design and creative team, I also designed a wide range of print and digital deliverables for each project, including custom illustrations, design templates for PowerPoint and various print applications.

ClientKruger ProductsServicesMy Role: Art Direction, DesignYear2019 - 2025