Project Overview
Kruger Products’ Away From Home Division strategically rebranded as Kruger PRO to successfully enter the B2B “away from home” market leveraging its strong, established consumer brand equity.
The primary objective was to ensure a successful market release across both Canada and the U.S. This involved consistently translating the new Kruger PRO visual identity across a comprehensive suite of both internal and external marketing assets.
My Role
As a Senior Designer, I was responsible for defining visual strategy and design for all key creative deliverables. I collaborated closely with a cross-functional teams to execute core assets, manage design feedback, and coordinate project timelines.
Process
A hands-on approach was applied to creating all launch materials by interpreting updated Kruger PRO brand guidelines and establishing a full visual system. Key deliverables included PowerPoint presentation templates, web banners, custom illustrations, social media graphics and print collateral such as product guides, large-format banners, sell sheets and business cards.
Outcome
The project achieved a strong positive reception from the client. These design contributions were instrumental in strengthening the brand’s market position and visibility.
