Project Overview
In partnership with Kruger Products, we created a virtual ice cream party fundraiser to raise awareness for Crohn’s disease. Playful designs were used to bring a community together for a fun and engaging virtual experience.
My Role
I designed the project’s key deliverables. This included providing visual direction for the logo and personally creating the website and custom ice cream illustrations to create a fun and engaging experience for attendees.
Process
The process involved using playful designs and visual storytelling to build the brand identity from the ground up. This included creating custom illustrations and animations—including over 100 ice cream variations for the virtual game—which were all used to create a compelling website experience while keeping the meaningful cause at the forefront.
Outcome
The branding and visual storytelling helped make the project a success. The playful design drove attendance and helped raise crucial awareness for the fundraising event, bringing the community together for a meaningful cause.
