Fine Fettle Tea is a wellness tea line inspired by the concept of being “in fine fettle,” which means to be in good health. Collaborating closely with a Naturopathic Doctor, we focused on creating a logo and cohesive brand identity that conveyed the brand’s core values of wellness and authenticity. Through thoughtful art direction, a unique visual language was developed to incorporate elements of nature, serenity, and health. Each tea offering features its own distinctive colour and custom watercolour illustration, reflecting the flavours and attributes of that blend.
