My Role
I led the brand’s identity development, collaborating with the design team and the client. I personally created the custom watercolour illustrations and designed the packaging to convey the brand’s core values of wellness and a holistic approach to health.

Process
My process began with creating a unique visual language and art direction that incorporated elements of nature, serenity, and health. I then used this strategy to give each tea its own distinctive color, custom watercolor illustration, and packaging, ensuring the entire line felt cohesive and authentic.

Outcome
The brand’s distinctive packaging and identity helped it become a premium wellness tea line in the competitive local market. The design helped it really stand out and clearly communicate its values to local consumers.